About RIDAS

Good Riding
Good Experience
Good Memories

RIDAS Corporation is a business company focused on “tourism,” “community revitalization,” and “sports tourism” using sports bicycles.

With 23 years of experience in retail sales of sport bicycles (as of 2023), we offer a variety of “things” related to sport bicycles. Unlike bicycles, which are familiar to us all, sports bicycles require expertise and experience to utilize. In Japan, however, sports bicycling is simply regarded as “racing and training activities using road bikes,” and the reality is that it is much narrower and more maniacal than cycling in the rest of the world. We have heard from many places in Japan that even if they try to utilize cycling for tourism development or regional revitalization, many experts in Japan have a racing or enthusiast’s perspective, and as a result, the results are not as good as expected.

We support our clients by highlighting another benefit of cycling, which is still underdeveloped in Japan, namely “tourism” and “community revitalization,” in addition to the benefits of racing and training aspects.

The cycling proposed by RIDAS Corporation brings “good riding experience,” “good experience,” and “good memories” to our clients.

Through cycling, we will continue to operate our business based on the philosophy of bringing the three benefits of “sustainability, activity, and wellness” to our clients.

A new proposal for cycling that has never been seen before

Cycling has many different directions. We plan and conduct business to create cycling projects in a variety of ways, taking into account the intentions of our corporate and municipal clients.
In the area of cycle tourism, we can help revitalize local communities through cycling, train local cyclists, organize cycling tours, provide PR photos and videos, propose services for cyclists at commercial facilities and lodging facilities, give lectures, and provide advice on how to attract cyclists to the area, We also offer advice on services for cyclists at commercial facilities and accommodations.

We are developing a wider range of possibilities for cycling, from the traditional “fast”, “far”, and “high” cycling to a more “wide” range of possibilities.

Commitment to a sustainable cycling environment

Cycling is being introduced throughout Japan, with advanced countries in Europe, the United States, and Oceania as examples of how bicycles are being utilized. However, the cycling environment in Japan is quite unique, and various problems and issues are emerging in various regions as cycle tourism is created. Unfortunately, the rapid promotion of cycle tourism can put a burden on the environment and lifestyles in the area.

We call this overtourism by bicycles “ringai,” and warn against the promotion of bicycle use without local consensus. In terms of tourism development, we see a lot of product-out type projects that simply incorporate cycling into existing development methods. Furthermore, excessive printed materials and signboards that spoil the landscape are out of step with the global trend toward sustainability. Superficial measures that do not delve deeply into the beneficiaries may end up as mere booms and busts.

We will continue to pursue cycle tourism as it should be, while understanding the meaning of “sustainability” based on international standards.