Cycling Business Support Project

The concept of cycle tourism is actually not recognized as a standard in the world. If anything, it is a concept unique to Japan. Cycling itself is a globally recognized sport and hobby, especially in Europe, the United States, and Australia. However, in Japan, cycling has become a very unique sport due to the particular road environment and the spread of the Galapagos-style bicycle. In Japan, however, cycling has become a very specific activity due to the peculiarities of the road environment and the prevalence of the Galapagos-style bicycle. Recognizing the unique nature of bicycles in Japan, we are able to offer a variety of proposals to local governments and tourism businesses throughout Japan to develop bicycles as a means of regional tourism, while drawing on past experience to create a utilization of bicycles that is not merely a sport.